Is it possible to build a huge social media presence with a highly engaged fan base utilising absolutely no paid media? We did.
We single handedly took the average post engagement from barely breaking 100 likes to consistently delivering thousands of interactions per post. Early morning stand-ups ensured we were always ready to take full advantage of trending topics on a daily basis. The campaign was shortlisted for Mumbrella's 'Content Marketing strategy of the year' award.
Role: Concept, design
Agency: Ogilvy Sydney
Awards: 2014 Mumbrella Content Marketing Strategy of the Year – Runner up
For many Australian families, it can take just one unexpected life event to become homeless.
This fully integrated campaign focused on the true story of a father and son that had been forced to live in a van after the father fell ill with cancer.
Agency: King Content
Mission Australia 360'
One Punch Can Kill
A staggering 12% of coward punches result in death, yet most Australian men under 30 don't think of a punch as particularly lethal.
Role: Concept + Design
Stoneleigh Wild Valley
We asked renowned chef and restaurateur, Sean Connolly, to put his skills to the test by sending him to the New Zealand forest in search of wild produce to complement Stoneleigh wines.
For lots of Australian uni leavers, finding a job straight away is a huge task – especially for female STEM students.
We collaborated with Australian mathematician (and all-round genius), Lily Serna, to encourage STEM students to enrol in PwC’s Vacationer Program. Successful applicants would receive full-time work experience during their uni break, allowing them to get a head-start in their career before graduating.
Agency: King Content - Sydney
PwC Vacationer Program
Stoneleigh Content Hub
A central spot for all things Stoneleigh, responsive across all devices. You can check out the live site here.