Mended Murals

Close-up portrait of a model in denim clothing with flowing blue hair and pink tentacle shapes behind her

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    Creative Direction

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    Health Campaign

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    Street Art

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    Community Engagement

When culture meets care, art becomes access. Mended Murals restored faded street art to spotlight skin health in marginalised communities.

In many multicultural communities, murals are far more than decoration; they're living cultural landmarks. Yet too often they're left to fade, vandalised or destroyed. And in those same communities, skin health care has long been sidelined, driving disparate outcomes and higher mortality from conditions like skin cancer. Two quiet forms of neglect, hiding in plain sight.

Full-body street fashion portrait of a model wearing denim, surrounded by pink tentacle-like forms
Full-body street fashion portrait of a model wearing denim, surrounded by pink tentacle-like forms

We tackled both at once, reviving neglected murals while opening up awareness of, and access to, skin health resources in underserved communities. Working hand-in-hand with the original artists, select murals were lovingly restored and fitted with a QR code that guides community members straight to SeeMySkin.com, where skin health care resources are just a scan away.


Dynamic street portrait of a denim-clad model mid-jump with pink tentacle-like forms in the background
Dynamic street portrait of a denim-clad model mid-jump with pink tentacle-like forms in the background
Folded denim jeans placed on the ground with pink tentacle shapes around them
Folded denim jeans placed on the ground with pink tentacle shapes around them
Billboard display featuring a fashion campaign image of a model with blue hair and pink tentacle shapes
Billboard display featuring a fashion campaign image of a model with blue hair and pink tentacle shapes

The murals quickly became cultural beacons, drawing visitors in and sending them off for a free skin check. The first was such a success that Vaseline commissioned further restorations with artists in Baltimore, MD, Brooklyn, NY, and Hartford, CT. And in every US city where a mural is restored, Vaseline has donated to local charitable health clinics: $250,000 and counting.