The Challenge

One third of the world’s food is lost or wasted. Much of this waste happens in the home, with one in five Australian grocery bags ending up in the bin, and 2.5 million tonnes of food waste contributed to landfill each and every year. Awareness and incentives aren’t the problem – everyone knows that food waste is bad, and nobody wants to throw away 20% of their grocery bill.

The Solution

Use It Up Tape™ helps everyone save food, save money, and save the planet. This simple and fun tool turns fridges, cupboards, shelves, containers, and even food itself into highly-visible reminders to cook and eat perishable items before they go to waste. Made from paper and behavioural science, Use It Up Tape™ is removable, reusable and recyclable. It’s also completely dishwasher-proof and has been proven to help good food habits….well….stick.

The Result

Launched exclusively via OzHarvest, the prototype tape sold out in less than 24 hours and was immediately put into large-scale production. new rolls are still being made and distributed today (over 6 years later) and it has even been introduced to market in Europe.

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Role: Senior Art Director - Agency: R/GA Sydney - Client: OzHarvest