The Challenge

Melbourne University needed a thought provoking and inspiring brand platform for Australia’s number one university. It had to showcase the work of the university’s staff, researchers and alumni.

The Solution

Working with Walkley Award Winning photographer David Maurice Smith we developed an platform to show the important work that the academics employed by Melbourne Uni were doing. Stories like (featured below) Dr Michael-Shawn Fletcher's work establishing and researching how Indigenous Australians managed the land centuries ago. Or how particle physicists Elizabetta Barberio and Maddy Zurowski custom built a science lab 1km underground to search the universe for elusive dark matter. In addition to the stories we created gritty reportage-style OOH, an outline for a podcast series and on-campus activations.

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Role: Associate Creative Director - Agency: Wunderman Thompson
Client: Melbourne University