The Challenge

With the launch of the Samsung Galaxy S9+ The super low light feature makes it possible to capture incredible photos without thinking twice - any time of day. We needed to show the benefits that would open up a new world for budding millennial photographers and allow Samsung to take the market lead amongst nighttime photography players.

The Solution

Introducing the Low Light Book. A collection of night time photographs, tips and tricks and lists of locations to capture their own amazing shots. All photographs taken within the book were taken on the Galaxy S9+, showcasing just how good it can be. The cover also had an interactive element where you could test the difference in clarity using acetate film.

The result

Customers spent 25% more time in store, exploring the book.

150,000 new customers through the doors at launch.

18% uptick in Apple switchers.

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Role: Senior Art Director - Agency: Cheil - Client: Samsung