The original song WE created TO TAKE
THE EXPERIENCE TO THE NEXT LEVEL.

#VideoSnapChallenge

Samsung needed a way to introduce the awesome new 8K video snap feature of the GalaxyS21 to a whole new generation

So we created the epic #VideoSnapChallenge. A campaign that said goodbye to dances and conformity, and a loud ‘hello’ to the creativity of TikTokers around the globe.

We created a simple framework for users to bring their creativity to. Tiktokers had 15 seconds to do something fun and unique that came together as a layered video of themselves.

We collaborated with cultural powerhouse 88Rising to create an entirely original track to accompany our filter. Users loved it so much it became a global hit and helped launch the career of rapper Warren Hue.

RESULTS:

Users took to the filter in insane numbers -
7+ Million pieces of UGC achieving 40+ Billion views. 100+ influencers from 14 markets.

All culminating in the #VideoSnapChallenge becoming the most successful brand activation in TikTok history.

Role: Senior Art Director

Partner: Jack Emery

Agency: We Are Social Sydney