"I've always wanted to create art where people of colour can find their humanity
in the imagery. The impact of these murals goes far beyond just their aesthetic value"
- Baltimore-based muralist Ernest Shaw Jr
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”Just getting to touch up this piece and keep it alive as long as I can is the best thing
I could ask for. So, I'm really appreciative of this whole project”
- Brooklyn-based muralist ROBERT VARGAS
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”I loved being able to incorporate poetry and art from local neighbourhood children,
it really is a testament to Hartford’s power of creativity”
- Hartford-based muralist Cory Payne
Features
Vaseline Mended Murals
Vaseline has been fighting skincare inequalities for many years now. Not only with their products but also with better access to dermatological care, most recently with a bespoke online platform: seemyskin.com.
To amplify their proposition and give even more people access to proper treatment, we created Mended Murals, partnering with local artists from underrepresented communities across the US to restore iconic murals - just like Vaseline does to our skin.
AdAge // Editor's Pick Contagious // Campaign of the Week
Role: Creative Director
Partner: Joe Hawkins
Agency: VML Sydney + New York (formerly Wunderman Thompson)