The above video ( although unfinished ) will be one of seven stories focusing on University of Melbourne academics and the transformational work they are doing.
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For each of the seven stories we took a series of raw reportage style photography that shows the academics in their natural state.
The stories that will be told in the series:
Dr Shawn Michael Fletcher takes core samples from the earth to establish and research how Indigenous Australians managed the land centuries ago.
Particle physicists Elizabetta Barberio and Maddy Zurowski built a lab 1km underground to search for dark matter.
Dr Denny Oetemo and his construction of a robotic exoskeleton to help paraplegics regain independence through mobility.
Dr Sharon Lewin and Geoff Cummings established the Doherty Institute to focus on long Covid therapeutics and help the millions suffering.
Prof Leah Ruperrner is teaching girls how to be leaders in the male dominated world of technology.
Dr Denzil Furtado is leading the charge in MRNi technology - helping those in need.
Dr Duncan Meskall describes the similarities between knowledge and Jazz music.
University of Melbourne
2023 Brand Repositioning
The work featured here is a small sample of the new UoM 2023 brand platform. A manifesto piece accompanied by seven unique content documentaries featuring the ground-breaking work of the UoM’s academic staff. These spearhead the platform, along with an online content hub, reportage-style OOH, a podcast series and on-campus activations.
Role: Associate Creative Director
Partner: Joe Hawkins
Agency: Wunderman Thompson Sydney