The University of Melbourne

Portrait of a model wearing a black sweatshirt in front of a brick wall in a city street

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Creative Direction
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Campaign
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Design
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Post Production

We put Australia's brightest minds and boldest ideas centre stage. Suddenly, the country's number one university felt like it.

Melbourne University needed a thought provoking and inspiring brand platform for Australia’s number one university. It had to showcase the work of the university’s staff, researchers and alumni.

Model wearing a white t-shirt leaning against a brick wall in an urban setting

Model wearing a white t-shirt leaning against a brick wall in an urban setting

Working with Walkley Award Winning photographer David Maurice Smith we developed an platform to show the important work that the academics employed by Melbourne Uni were doing. Stories like (featured below) Dr Michael-Shawn Fletcher's work establishing and researching how Indigenous Australians managed the land centuries ago. Or how particle physicists Elizabetta Barberio and Maddy Zurowski custom built a science lab 1km underground to search the universe for elusive dark matter.

Three models wearing minimalist streetwear standing together outdoors

Three models wearing minimalist streetwear standing together outdoors

Full-body portrait of a model wearing a black t-shirt and trousers in an open city space

Full-body portrait of a model wearing a black t-shirt and trousers in an open city space

Back view of a person wearing a black hoodie with a graphic print in an outdoor market setting

Back view of a person wearing a black hoodie with a graphic print in an outdoor market setting

In addition to the stories we created gritty reportage-style OOH, an outline for a podcast series and on-campus activations.