“We were thrilled when R/GA presented the idea for the Use It Up Tape™. Together, we hope it becomes an everyday product in kitchens across the country to help Australians save food, save money and save the planet.”

— Ronni Kahn AO, OzHarvest Founder & CEO

OzHarvest Use-it-Up Tape™

One third of the world’s food is lost or wasted. Much of this waste happens in the home, with one in five Australian grocery bags ending up in the bin, and 2.5 million tonnes of food waste contributed to landfill each and every year.

Awareness and incentives aren’t the problem – everyone knows that food waste is bad, and nobody wants to throw away 20% of their grocery bill – but overconsumption in the aisles and a lack of care in the kitchen are difficult habits to break.

SOLUTION
Use It Up Tape™ helps everyone save food, save money, and save the planet.

This simple and fun tool turns fridges, cupboards, shelves, containers, and even food itself into highly-visible reminders to cook and eat perishable items before they go to waste.

Made from paper and behavioural science, Use It Up Tape™ is removable, reusable and recyclable. It’s also completely dishwasher-proof and has been proven to help good food habits, well, stick.

Launched exclusively via OzHarvest, Australia’s leading food rescue organisation, the prototype tape sold out in less than 24 hours and was immediately put into large-scale production.

Role: Associate Creative Director

Partner: Jono Shannon

Agency: R/GA Sydney