The Samsung Galaxy S9. Brilliant in Low Light.

How did we bring the unique abilities of the S9’s camera to life in a fun and engaging way?

We built an in-store low light experience zone, where customers could come and snap selfies then share them straight to social media. We commissioned and published a Low Light Photography Book which showcased a selection of nighttime photographs taken by local photographers who only shot using the Galaxy S9/S9+.

Role: Art Director

Agency: Cheil Australia

Awards:

Mobius Awards
Best of Show - Book/ Brochure - January 2019

Mobius Awards
Gold - Book/ Brochure - January 2019

Shop! Award
Gold - Window Display - 2018

Shop! Award
Silver - Window Display - 2018

Shop! Award
Gold - Consumer Electronics - 2018

Bestadsontv
Experiential - January 2019

Bestadsontv
Interactive - January 2019

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George St storefront windows.