The Samsung Galaxy S9. Brilliant in Low Light.

How did we bring the unique abilities of the S9’s camera to life in a fun and engaging way?

We built an in-store low light experience zone, where customers could come and snap selfies then share them straight to social media. We commissioned and published a Low Light Photography Book which showcased a selection of nighttime photographs taken by local photographers who only shot using the Galaxy S9/S9+.

Role: Art Director

Agency: Cheil Australia

Awards

Mobius Awards
Best of Show - Book/ Brochure - January 2019

Mobius Awards
Gold - Book/ Brochure - January 2019

Shop! Award
Gold - Experiential Window Display - 2018

Shop! Award
Silver - Interactive Window Display - 2018

StoreWindow_300dpi.jpg

George St storefront windows.