Is it possible to build a huge social media presence with a highly engaged fan base utilising absolutely no paid media? We did.

We single handedly took the average post engagement from barely breaking 100 likes to consistently delivering thousands of interactions per post. Early morning stand-ups ensured we were always ready to take full advantage of the cultural zeitgeist on a daily basis. The campaign was shortlisted for Mumbrella's 'Content Marketing strategy of the year' award.

Role: Concept, design

Agency: Ogilvy Sydney

Awards: 2014 Mumbrella Content Marketing Strategy of the Year – Runner up