Is it possible to build a huge social media presence with a highly engaged fan base utilising absolutely no paid media? We did.
We single handedly took the average post engagement from barely breaking 100 likes to consistently delivering thousands of interactions per post. Early morning stand-ups ensured we were always ready to take full advantage of the cultural zeitgeist on a daily basis. The campaign was shortlisted for Mumbrella's 'Content Marketing strategy of the year' award.
Role: Concept, design
Agency: Ogilvy Sydney
Awards: 2014 Mumbrella Content Marketing Strategy of the Year – Runner up
This was in response to Game of Thrones season 4 ep 1 where 'The Hound' made headlines for devouring several chickens.
This was in response to the cover imagery on Nicki Minaj's 'revealing' album "Anaconda"
This was cross promotion in response to the announcement of Tony Abbott becoming the new Prime Minister.
This was in response to Kim Kardashians attempt to "break the internets"
For lots of Australian uni leavers, finding a job straight away is a huge task – especially for female STEM students.
We used Australian mathematician (and all-round genius), Lily Serna, to encourage STEM students to enrol in PwC’s Vacationer Program. Successful applicants would receive full-time work experience during their uni break, allowing them to get a head-start in their career before graduating.